Intellectual Asset Management (IAM) is a unique publication which focuses on the many ways in which intellectual property and intangible assets can be used to create corporate value. In-depth articles, case studies, interviews and surveys, as well as a widely read blog, provide a high-level corporate readership with cutting-edge insights into how intellectual property and other intangibles can be used to create strategic advantage, build shareholder returns, generate bottom-line revenue and gain greater leverage in the financial markets.
IAM was launched in July 2003 and, with its unequalled appeal to the boardroom, has established itself as the only IP publication that is principally read on a regular basis by senior corporate executives.
The magazine is topical, timely and continually thought provoking for its subscription-based readership. Editorial quality and integrity are paramount. The quality of the editorial is guaranteed by an in-house team, based in London and Hong Kong, with long-established journalistic track records in the specialist IP and business press, including on titles such as the Wall Street Journal and the Financial Times. In each issue a number of articles are also commissioned from leading figures in the IP business world.
IAM also publishes a weekly email which has over 14,000 subscribers. It comprises a summary of the magazine’s popular blog and jurisdiction-based international reports from leading law firms. The website hosts a fully searchable archive of all articles and supplements published since 2003, plus an events section and the blog.In 2008 IAM hosted the inaugural IP Business Congress (IPBC) in Amsterdam. This was followed by sell-out events in Chicago (2009), Munich (2010), San Francisco (2011), Lisbon (2012) and Boston (2013), the latter attracting a record 640-plus attendees. In 2012, IAM hosted its first regional event in Beijing, attracting over 450 attendees. The second regional event in Asia was held in Singapore (2013) and attracted close to 400 attendees.
The IPBC is widely acknowledged as the world’s pre-eminent IP business event, attracting high-level delegates from industry, finance and investment, the law, academia and government, as well as IP intermediaries and aggregators. The next IPBC Global event will be held in Ottawa (June 2017). The next IPBC Asia will be held at the Palace Hotel, Tokyo in October 2017.