Headquarters: Hangzhou, China
Industry sector: Internet, e-commerce
Alibaba’s senior management have long understood the value that IP rights can bring to the bottom line, and this is directly reflected in corporate strategy and structure. While the IP function has always enjoyed strong executive support, a direct link between the IP function and the boardroom has been established in the form of an IP rights working group headed up by CEO Jonathan Lu. The e-commerce giant has further demonstrated its commitment to the IP agenda through the war it is waging against counterfeit products sold on Taobao Marketplace, its popular Chinese online auction site. Efforts to stamp out fakes reached fever pitch this year in the run-up to Alibaba's initial public offering, which turned out to be the biggest in history. As the company looks to make Taobao a more international marketplace, maintaining vigilance on the anti-counterfeiting front will be key to maintaining investor confidence.