Mitsubishi Electric Corporation

Headquarters: Tokyo, Japan

Industry sector: Electrical equipment, electronics

Mitsubishi Electric Corporation produces a wide range of home appliances and energy, automotive and building systems. A centralised IP department, headed by president Osamu Masuko, designs tailored strategies for the entire Mitsubishi Group. Emerging markets have become a key focus as demand increases among the burgeoning middle classes of Asia and Latin America: filing activity has been ramped up in countries such as India and Brazil, and a joint venture has been established with Chinese manufacturer Hefei Kinghome Electrical to develop energy-saving, high-capacity refrigerators for the Chinese market. Other green innovations include a regenerative converter that feeds power generated by moving left back into the building’s electricity network. Mitsubishi Electric has long been alive to the commercial potential of licensing, with well-established revenue streams from the MPEG and Blu-ray Disc patent pools. It is also willing to enforce those patents – as most recently illustrated by four infringement suits filed in Florida against rival television manufacturers over the MPEG-2 pool.