Headquarters: Bangalore, India

Industry sector: Information technology

While the IP strategy at IT consulting and outsourcing specialist Wipro previously centred on the development of new technologies, it is now focused on extracting maximum value from the company’s existing products. To help achieve this goal, the IP function has been restructured as a centrally governed unit reporting directly to the CEO and a dedicated team has been set up to explore potential licensing opportunities – a forward-thinking move for an Indian company. One way in which Wipro is seeking to optimise existing technologies is by introducing them into new industries: an example is a partnership with Qatar Airways to develop a range of innovative software products addressing aircraft maintenance planning, crisis management and route profitability. Wipro also recently announced its appointment as a strategic IT partner to Dubai-based shopping and entertainment complex developer Majid Al Futtaim Ventures, in a deal which has further expanded its geographical footprint on the back of its intellectual property.