Industry sector: Internet, e-commerce
As an internet and e-commerce company with users in over 100 countries, Alibaba is founded on the cornerstones of brand protection and innovation. Since its inception the company has continually strived to ensure that its IP strategy both reflects and furthers its wider corporate ambitions. For example, the IP team is involved in new projects from the very outset, to ensure that the right protection is secured as early as possible. One crucial issue demanding a swift and decisive response is complaints about potential infringement on subsidiary Taobao Marketplace – arguably the biggest and most popular online shopping platform in China. The IP team handles this unique caseload with aplomb.