Industry sector: Household appliances
Haier has built a brand that spans continents and today enjoys a global profile matched by few companies in China. With the November 2012 announcement that it has taken over New Zealand manufacturer Fisher & Paykel, the evolution of its IP management and strategy should continue. The deal is seen as a clear sign of the company’s desire to further develop its R&D capabilities, and follows hot on the heels of its acquisition of Panasonic’s Sanyo Electric units in 2011. This strategy of expansion should position Haier as a truly global leader in its field.