Shanda Interactive Entertainment
Industry sector: Interactive entertainment
As a titan of the online world, entertainment and e-services provider Shanda Interactive is keenly aware of the commercial possibilities of intellectual assets. Boasting one of the broadest ranges of e-products and services in the country, it continually seeks new ways in which to strengthen and diversify its offering: in the latest such initiative, it has teamed up with Japanese games company Square Enix to develop new mobile gaming products. Subsidiary Shanda Literature enjoys a dominant market share of China’s online publishing market and in recent years has triumphed in copyright clashes with search engine Baidu over unauthorised literary works on the latter’s site.